Fundle is a mobile app that empowers informal sector workers by providing access to financial services such as loans, credit, and mortgages. By analyzing mobile money transaction data, Fundle creates credit scores that reflect individuals’ financial habits, enabling them to take control of their financial futures. One of Fundle’s unique features is the Earn Reward program, which incentivizes users to use the app more frequently by offering points that can be redeemed for discounts on services.
The Earn Reward program has had a significant impact on the usability of the app. According to data collected by Fundle, users who participate in the program are more likely to use the app regularly and engage with the various tools and resources available. This increased engagement translates to better financial management and a higher likelihood of achieving financial goals.
The program works by rewarding users with points for completing specific tasks such as tracking their spending on mobile money, setting financial goals, and taking courses on financial management. As users accumulate points, they can redeem them for discounts on services such as loans, credit, and mortgages. This incentivizes users to use the app more frequently and engage with its various features, ultimately leading to better financial management.
The impact of the Earn Reward program is reflected in the feedback from Fundle users. Many report feeling more motivated to manage their finances and achieve their financial goals since joining the program. Users also report feeling more confident about their financial knowledge and ability to access financial services.
Overall, Fundle’s Earn Reward program is revolutionizing access to financial services by incentivizing users to engage with the app and its various features. By promoting regular app use and engagement, Fundle is empowering informal sector workers to take control of their financial futures and achieve their financial goals.
In conclusion, the Earn Reward program is just one example of how Fundle is using innovative solutions to tackle the challenges of financial literacy and access to financial services in Africa. As more users participate in the program and achieve their financial goals, Fundle is helping to build a more financially literate and empowered population.